Last week, market participants turned to cable television AKTR complaining of "Tricolor TV" on the undervaluation of packages of television services to three times compared to the offers of other market participants.
Premium Package stamp of Russian and foreign TV channels in HD-quality "Tricolor TV" offered for 900 rubles. per year (or about 75 rubles. per month), though similar proposals other pay-TV operators are issued three times as much - 200-250 rubles. a month. The authors aimed to AKTR letters suggest that the effects of the proposal and price dumping can substitute threaten the entire pay-TV industry in Russia.
According to the vice-president AKTR Mikhail Silin, royalties foreign channels that pay operators for broadcasting content that can not be 75 rubles. per month, based on the logic packages "Triokolor TV Full HD", and if all market participants will be looking for this price, they will have to operate at a loss. Focusing on the price, others will have to operate at a loss.
He noted that operators suspected that the "Tricolor TV" there are some different from the other terms of the contracts with foreign content providers and channels, are unfounded.
However, as explained Mikhail Silin, in this case, the operators claim addressed not so much to a particular company, as to the issue of market conduct of foreign TV companies.
As reported ComNews marketing director of a satellite television, "Orion Express" Mary Zilina, low price for a package of HD-TV channels in Tricolor - their main marketing tool. "" Tricolor TV "before selling expensive" free "television", now sells expensive "cheap" - said Maria Zilina. - The cost of connection to the "Tricolor TV" - one of the highest in the market of satellite television, and the equipment does not have any apparent advantage over other proposals. "
Maria Zilina confident that this format is not dumping, and marketing. "Declare low price - this is the most powerful tool and good PR, which allows customers to divert attention from the payments set forth in the inflated cost of the equipment," - she says.
The representative of "Orion Express" added that the company offers a similar package in composition, the cost to which - in half the connection to the "Tricolor TV". "So it's a matter of choosing a subscriber - whether he wants to pay dearly at the" entrance ", but then pay less or pay a reasonable amount each month - from 199 rubles. Per month, but at the same time save when connected" - summarized it.
For its part, "Tricolor TV" published an e-mail, where denies suspicion of conspiring with foreign channels.
"Suddenly, the supposition that the prices charged by providers of content, the only factor that determines the tariff policy of the operator, - stated in the statement. - Relations" Tricolor TV "with content providers are purely market-driven, and in each case correspond to the commercial interests of both sides, and pricing "Tricolor" is always designed for a stable financial results. "
The company noted that the operator is banking on technology development and introduction of new services that display television viewing to a new level, and that TV has become widespread throughout the country, as has happened with digital satellite TV.
"We believe that the emergence of a new type of television audience, which considers the high quality standard will open up new prospects for the development of both the operating business and the Russian pay-TV market as a whole" - sums up the press-service of "Tricolor TV".